Web Media Development ▪ E-Commerce ▪ Creative Direction
Organizational Leadership ▪ Web Technology Development ▪ Search Analytics
1 Career Synopsis: Learn about my employment history and background experience
2 Leadership, Awards + Community Involvement: See some of my personal achievements, awards
3 Computer + Software Skills: My technical background is varied, would you like to learn more?
Professional Profile
Accomplished professional with more than 10 years of proven success in web and business development, marketing, management and leadership. Proactive. Data and results driven. An exceptional communicator with a proven track record of driving organizational expansion, image recognition, sales growth and efficiency.
Expert in building and transforming teams and organizations within high pressure environments. Experienced at developing systems and infrastructures to support the realization of team vision and mission. Veteran at marketing campaigns to ensure fiscal stability and strategic growth. Extensive qualifications in the following competencies:
|
|
Career Synopsis
-
Web Director
MAY 2011 – PRESENT
Victory Team Apparel, San Diego, CA
Direct and oversee web marketing department, including social, analytics, design and development staff. Works with various departments and CEO to develop plans, goals, milestones, stratagy and tactics for developing and redeploying sites and web applications.
- Managesocial, analytics, design and development staff members
- Project management and product development
- Plan and stratagy development with CEO and other department leads
- Develop, manage and consult on SEM/PPC
- Review, & QA all products pre-launch
- Creative direction & usability planning
- Develop image configuration and web application with Adobe Scene 7
- Manage overall online marketing stratagy
-
Web marketing Manager -Contract
OCT 2010 – MAY 2011
Intuit Inc., San Diego, CA
Owned the end to end experience for accountant tax software marketing on accountant.intuit.com. Managed content, design, development and QA for tax products. Conducted A/B testing based on analytical data and drove higher conversions through the development process. Increased conversions by more than 15% to move revenue from red to green. Directed a team of 20 professionals to complete projects on time and within budget.
- Managed designers, developers, copywriters and QA
- Project management and product development
- Strategy and tactical planning
- Plan through execution management of web marketing efforts
- Developed A/B testing with thorough data mining
- Creative direction & usability planning
-
Director of Business Development
FEB 2009 – OCT 2010
Lynch Interactive, Carlsbad, CA
Managed marketing development, graphic design, business growth and partner relations for the advertising agency to increase sales for its clients. Clients included local companies and international companies such as Make-a-Wish Foundation and Carlsbad Chamber of Commerce.
- Managed multi-disciplinary team of designers, consultants and engineers
- Project management and product development
- System and web application planning
- Develop, manage and consult on SEM/PPC
- SEO planning, implementation, management and QA
- Creative direction & usability planning
- Graphic design with current design standards and trends
- Information Architecture
-
Web Media Director
2006 – 2009
JP Communications Inc., San Marcos, CA
Directed all marketing and project management for vertical search engine development and a client base of over
1,000 advertisers. Increased sales opportunities for our firm as well as directed targeted traffic to our clients.- Project management for design, development, SEM and editorial staff
- Lead project planning committee for group involvement in company development
- Created graphic, web and print design
- Strategiclly planned for increasing profit and production efficiently
- Managed all technology, hardware and software
- Partner relationships and development
- Maintained contact for all technology service providers
-
Advertising & IT Manager
2004 – 2006
Libra Wholesale Inc., Minneapolis, MN
Responsible for all internal marketing, project management, servers and office technology. Increased online sales through more efficient processes, wider online visibility and strong direct promotional outreach.
- Developed Web sites with SEO standards
- Managed Web Marketing & SEM
- Performed marketing research and compiled aggressive advertising budget for Libra’s 2 Web sites
- Developed and maintained strong working partnerships with advertisers, programmers, consultants, and owners to ensure product development and maintenance
- Implemented and managed MS Small Business Server 2003 for 24 users
- Managed all technology-related inventory including computers, printers, copiers, server, and phone systems
- Restructured graphic design department to increase efficiency
- Worked with owners to set up computerized photo studio
- Redesigned LibraUSA.com and created BigDealsOutlet.com with shared backend to increase efficiency in updating of company sites
- Coordinated all aspects of product development for the IT Department and Web site development
Back to top
Leadership
- Board of Directors – San Diego Jewish Federation – Present
- President – San Diego Jewish Federation’s Young Adult Division – Present
- Vice President – San Diego Jewish Federation’s Young Adult Division – 2009
- Board – San Diego Jewish Federation’s Young Adult Division – 2006 -2009
- Youth Group Advisor for B’nai Brith Youth Organization – 1998 – 2006
|
|
Awards & Acknowledgements
- Google Ad-Words Certified for managing corporate online marketing management – 2007
- Search Engine Marketing Professional Organization Certification – SEMPO Institute – 2008
- Board Member for SEMPO (Contributed to course work on “Search”) – 2008
- Guest Speaker for High Tech Marketing Association on Vertical Search and Web Marketing – 2008
- Authored coursework for Search Engine Marketing Professionals Organization – 2007
- Jewish Community and Leadership Recognition – 1998, 2000, 2006 – 2010
- Employee of the year Libra USA 2005 | JP Communications Inc – 2008
|
|
Computer & Software Skills
-
Operating Systems
Windows 95-7, NT and Server (Windows 7 Beta Tester), Macintosh 7-10.6, KDE and Gnome releases of Linux/Unix, Web OS beta tester – various applications
-
Software
MS Office, Project, Visio, Adobe Photoshop, Illustrator and Image Ready, Macromedia Dreamweaver, Fireworks and Freehand. Working knowledge of Macromedia Flash and Adobe Director
-
Programming Languages
Working Knowledge of HTML, DHTML, XHTML, XML, JS, Perl, Java, PHP and ASP.net
-
Databases/Web Servers
Working Knowledge of MySQL, Apache, D3/Pick, LAMP, WAMP and Small Business Server 2003.
-
Content Management Systems
Magento Commerce, Xoops, Mambo Server, Joomla, WordPress, Drupal, Interspire Email Marketing, and Relay
-
Web Applications
NetSuites Saas Business Software, Lyris Email Marketing, Constant Contact, Google Adwords Editor, Web CEO, Internet Business Promoter, Wordtracker, Google Keywords Tool, Google Webmater Tools
Back to top